Review: Moj Moj

Moj Moj is the brand new, collectable squishy toy with a difference. Instead of the traditional numbered series, this Moj Moj series is called 😀


S loves the anticipation and surprise involved in blind-bag collectables like these so she was delighted to receive something new and a little bit different. She immediately picked up on the fact the series didn’t have a number like other toys and found it hilarious that there was a smiley face instead of a number.

I like the design of the packets; it’s simple and not too fussy, but it’s also a little different and unusual enough to be engaging for small people.


S did have a little trouble opening the bag though, and I did have to step in – then again, I usually have to step in and help when it comes to opening this sort of thing.

Inside each pack you get two little squishy characters, wrapped up inside of the ever-present collectors’ guide. 


S loved them immediately: They’re so squishy!

To me they seemed like they might be a little too squishy and prone to injury – but S has been squishing these non-stop since she opened them and *touch wood* they’re fine so far.

Because they’re so squishy, they are easy to balance on top of each other, which is of course hilarious:


There are over 95 unique Moj Moj to collect and trade, which to me makes it unlikely you’ll end up with a lot of “doubles” which can become an issue with this sort of thing. There are also several limited-edition, rare and ultra-rate must-have Moj Moj which again appeals to the younger audience. 

The characters include family groups such as Adventure Seekers, Party Animals, Couch Potatoes, Happy Campers, Sun Bathers and Day Dreamers – another thing for my child to become an expert in while her clueless mother stands there befuddled. I fear this is a key factor when it comes to popular children’s collectables – as long as their parents don’t quite get it, kids are sure to love it!


Despite their clearly not being aimed at me, I do find these things compulsively squishable! They’re like stress balls or something; great for poking at whilst you mull something over. As long as you don’t get caught by your child, of course!

Moj Moj are available from The Entertainer now, priced at £4. As I’ve mentioned in previous reviews of “blind bag” products, it would be easy to say “oh that’s expensive for two little squishy toys” – but really the enjoyment a child gets out of unboxing these things makes it worthwhile. S loves to collect little things like this; she loves the anticipation and surprise of opening them, and she loves to tick them off on her collector’s guide – as well as playing with them. For me, that makes them worth the money.


NB we were sent this toy for the purposes of review, but all words and pictures are our own.

Thanks for reading.

You can read our other reviews here.


Vicky is a single mother, a blogger, a podcaster and a social media trainer. You can find her blogging, business and social media tips at VickyCharles.com.

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