Yesterday, I went to a talk by Thomas Power about social media. Before I went, I tweeted that I was going, and excited to see what I could learn. When I arrived at the talk, Thomas told me he had replied to my tweet, so I took a look. He had checked out my Klout score and replied…
— Thomas Power 1964 (@thomaspower) April 23, 2015
We had a brief chat about Klout, where another gentleman asked what it was. I replied that it was an almost arbitrary number, entirely meaningless. I tend to feel like a bit of a geek when I talk about Klout scores, and in a way it can be embarrassing to have a high one – “look at me, I spend all this time online and don’t speak to actual people much.” Bloggers make a big deal of saying, “don’t worry about the charts/the stats/your Klout score” and I have always been torn between a tiny “squee” whenever my score went up, and “oh Vicky, do behave – it’s just a random number.”
Thomas said that actully Klout incredibly useful for him when he’s training business executives etc in social media – it’s a way of knowing whether they’re getting anywhere, their ROI, if you like.
By the end of the seminar (which was fantastic, by the way), I was convinced – and also quite proud of my Klout score. Here are five reasons you should love your Klout:
1. It shows others how proficient you are on social media.
Did you know that if you apply for a job at IBM, you won’t even get an interview if your Klout score is below 60? For Google and Microsoft, it must be above 70 for them to even consider you. For pepole wanting to work in the internet world, Klout is a great way of measuring how active you already are there, how influential you are, how engaged you are with other people online. If you want to get work in any sort of social media arena, a high Klout score shows that you know what you’re talking about.
2. Brands take Klout scores seriously
Thomas explained that in the States, when someone has a Klout score above 80, they are taken incredibly seriously. If someone with a Klout over 80 tweets something negative about a particular brand, many of them will get that complaint to the eyes of a director or similar within minutes; they will then do everything in their power to resolve the situation – because they can’t afford to have someone with that much influence saying negative things about them.
3. Klout rewards higher scores
Klout perks are offered to people with higher Klout scores. They can range from a free coffee voucher to free business cards to gaining entry to the business lounge next time you fly. They recognise that a higher Klout score means you influence the opinions of others, and they want you to talk about their products.
4. It shows you how proficient you are on social media.
Thomas is right (of course; it’s his job): Klout is useful for knowing how you’re doing. If your Klout score goes up, you know you’ve been doing better on social media than you were yesterday. If it goes down, you know you’ve not quite hit the mark this week. If you’re just a person pootling about on social media during your lunch break, your Klout score is probably meaningless to you. But if you’re using social media for your business or your blog (or both), Klout is a great way of knowing whether all that time you’ve spent crafting the perfect tweet, putting the perfect filter on your Instagram post, whatever, was well spent or a complete waste.
5. Everyone loves a number!
No matter what we say, we all like to have some form of validation, a ranking or something. We watch our stats to see how popular our blog posts have been. We check our Facebook insights to see which posts have done well. We love when our tweets are RT’d or quoted. We get excited when we hit a milestone with followers, whether on Instagram, Twitter, Facebook or another platform. Klout is a part of that, and its importance is growing.
Thanks for reading! If you’ve found this post interesting, you might like to read my “10 Simple Ways to Improve Your Klout Score” next.