There’s one thing we can thank the pandemic for: it’s made working from home popular and respectable. It’s great news for stay at home mums who have been struggling to go back to work. You can start a work-from-home career safely, easily, and comfortably without having to choose between job or parenting. Some companies even offer fully remote positions. However, if you prefer to establish your own venture, here are some essential tips to turn your home-based business into a success.
Make it work remotely
There’s no secret. If you’re going to work from home, you need to pick suitable skills for your new work environment. Unsure where to start? Take a look at Remote Work Rebels, a platform fully dedicated to providing side hustle, passive income, and freelancing tips for work-from-home individuals. Indeed, it can be tricky to navigate the remote work market at first. So this website is a great starting base to explore new opportunities.
Brush up your blogging skills
Two words every WFH mum needs to know: Digital Presence. You need to create a strong and credible online presence to attract new clients. Social media platforms such as LinkedIn, Twitter, Instagram, etc., can be useful to reach out to your audience. But a blog is going to be your best friend. Indeed, a blog can let you introduce your skills, showcase your personality, and build brand awareness. However, the competition for visibility can be hard! That’s why it’s important to understand the formula for writing popular blog content:
- Identify trendy topics
- Use data analysis to understand readers’ preferences
- Use celebrity endorsement
- Produce informative expert material
- Promote on social media
Master time management methods
Time is your biggest enemy when you work from home. You will need to make sure you can balance household and parenting tasks while still running your at-home business. That’s where time management tips can make a huge difference. Successful WFH mums know when they are the most productive, so they schedule essential tasks during that time. They also use a timer and productivity apps to keep on top of their day-to-day jobs.
Unfortunately, your clients don’t care about your family. They trust you for your professional skills. Therefore, they are unlikely to welcome child-related distractions and delays. When clients have chosen to work with you on a project, they want to rely on you. Many will be tempted to cease the professional relationship if child sicknesses or school issues frequently delay the production. Consequently, you need to make sure you don’t promise more than you can deliver.
Encourage words of mouth
Happy clients can help you get your brand noticed and recognised. You can introduce incentives to encourage clients to recommend your skills and services. Brands such as H&M have a smart social media strategy to encourage promotions. The hashtag #HMandMe allows clients to post pictures of themselves wearing or showcasing H&M products. You could create a similar campaign for your own products, for example.
Another great idea is to offer a discount for each recommendation that will turn into a real project. If a client recommends your business to a friend, and the friend chooses to work with you, you can give the first client a small discount on their next order.
Are you ready to embrace your full potential as a work-from-home mum? It is a new world of opportunities for mothers who don’t want to compromise motherhood and career. You can have both.