I’ve been thinking a lot about this blog lately. I don’t like the way it’s laid out. I moved across from Blogger in October and I’ve not managed to successfully categorise my posts and organise my content since. I’ve also been posting a lot more about blogging, social media and work lately.
This month I’m doing a 31-Day blogging challenge which involves a different challenge each day. Yesterday the challenge was an exercise designed to help you come up with new blog post ideas, but it involved focusing on who your ideal reader is, and what you want them to get out of reading your blog. I found that I had two ideal readers: first, the one who has been reading this blog since it began in 2012, a parent, possibly a single one. The second reader is one who is self employed or trying to grow their blog or business.
I’m not sure what to do about this. It’s entirely possible that there are several single parents out there who are also self employed and looking for tips on running a business, being productive, and promoting their business on social media. But the two topics don’t exactly overlap very much.
Earlier this year, I set up VickyCharles.com with the intention of using it for my business. I got part way through setting the site up, and it all went a bit to pot. I couldn’t get it looking exactly as I wanted, I couldn’t decide on how to display my services or charges, I didn’t like my logo. I kept meaning to start writing weekly blog posts for the site, but never got around to it despite having a massive list of post ideas languishing in a notebook somewhere.
It occurs to me that I could split this blog in two, and put all the posts about blogging, social media and work onto my other site. This blog would be about personal aspects of my life; the other would be about work. Except… by its very nature, this blog is both business and personal. Also, by removing the business/blogging aspect of this blog, I would be taking traffic away from here – which may affect my income from the blog.
I’m trying to decide how I can make this work. I do need to start putting content on my business site, or there’s no point in having it. But if I take that content from here, I risk adversely affecting this blog.
I’d love some feedback on this; do you maintain two separate sites? Do you direct your clients to your personal blog? How does it all work for you?