Facebook is still the largest social network, with over 1.44 billion active users. If it were a country, it would be larger than the USA. In fact, it would quite possibly be the largest country in the world. This makes it a fantastic way of advertising your blog – even more so because it’s free. Here are a few tips to help you boost your Facebook page and make it work for you.
1. First things first, you really need to have a page and not a personal account. This will allow you to promote your blog to a wide audience without having to accept friend requests, and also provides insights so that you can see how many people your posts have reached, and which perform best.
2. The more people engage with your posts, the more timelines your posts will show up in. You want people to engage with you – so give them something to engage with! Ask questions and opinions, post photos and ask for captions, share useful and interesting (and relevant) content that your readers will want to share.
3.Vary your posts. If you only post links to your latest blog post, people will lose interest. They want to see the bits around the edges of your posts too, behind the scenes as it were. Facebook loves images and videos. Posting a cute, funny or topical image or video can really boost your page.
4. Familiarise yourself with the Insights section of your Facebook page. Under Posts you can see when most of your page fans are online. In the example below, most of my followers are online between 8 and 9pm – so that’s the best time for me to post.
6. Experiment. What works for me might not work for you. By keeping an eye on your post reach and Insights, you can see which of your posts is the most successful and which tanks.
7. Stay positive. We all have bad days, and it’s fine to vent sometimes (though you really should think twice about airing your dirty laundry in public). But on the whole, try to be upbeat and positive. People already have enough drama and misery in their lives; they don’t need to come to your page to find more of it.