The thing with blogging is, I have good days/weeks/months, and bad ones. I have weeks where I’m so inspired, I could happily write and publish three posts every day. I’m on fire with words and inspiration, and can sit and type for hours, expounding all my wit and wisdom for all the world to read. And then, as quickly as it came, it disappears and I’m left with the blank page staring at me, mocking me. All of the blogging tips we read tell us that the key to blogging success is to post regularly – but how do you do that, when you can’t think of a single thing to say?
Until this year, when I was feeling uninspired I would just not write. My blog would go days without a post, while I worried that I’d somehow lost my blogging mojo. I know from conversations I’ve had recently that I’m not the only person who experiences this. So today, I’m going to tell you how I get through those days when my blogging mojo has left me.
It turns out that a day without blogging mojo is a lot like a day with depression. I learned long ago that the only way to get through a depressive episode is to plod. Put one foot in front of the other, and go through the motions.
Composing a weekly schedule of posts will give you the bones of your blogging week. I do this by taking part in regular linkys, hosting my own linkys, and hosting regular guest posts in the form of my #DayInTheLife and #LovelyBlogs projects – and, of course, my weekly podcast.
I like to post a lot on my blog. With my normal schedule of posts, I have fifteen per week. That means that even on a week where I feel a bit uninspired and have nothing to say, I still publish fifteen posts. Here are my regular weekly posts:
This list provides me with daily prompts. Each is a post title in its own right, and I don’t need to try and come up with an idea for a post. If I’m not feeling particularly wordy, most of these posts will all but write themselves. If I am in the mood for writing, I can make them a little longer, a little more interesting and detailed. And then, when my writing urge comes back, I can write more posts to fill in the blanks!
I post an awful lot on my blog. I enjoy taking part in the linkys I join, and I love the long-term projects I’m working on. I want to post consistently, so I like to ensure I have at least one post per day.
Each Friday I get out a pen and paper, and write out my plan for the week. The list above forms the bones of my week, and then I go through and add in any other posts I intend to write: reviews, sponsored content, posts on current affairs or other random ideas I’ve had. In this way I can plan my week in advance, and schedule as many posts as possible.
Knowing in advance what I intend to post on each day allows me to sit down and schedule posts in blocks, so that it doesn’t take me too long. When I published my list of reasons to schedule blog posts the main jist of the comments I got was that people would love to be able to do that, to have time to do that, to know in advance what they wanted to publish.
I started working on my blog like this at the beginning of 2015, and so far this year I think I’ve had one day where I didn’t publish new content on the blog. Some weeks I published more than 20 posts. You might not want to post anywhere near that many, but hopefully using this approach can help you to keep your blog going even through the days or weeks when you’re feeling quite uninspired.