Is your blog mobile friendly? Does it matter if it’s not? According to this post on the Official Google Webmaster blog, it definitely matters – especially from April 21st. Google says:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
What does that mean?
It means that if your blog is not mobile friendly, it won’t show when someone does a Google search on their mobile. So all of your clever SEO for getting your posts to the top of the search engine rankings will effectively go out of the window!
You can use this free Google Webmaster Tool to check whether your blog or website is mobile friendly.
If it is, phew! No need to worry.
If it’s not? Panic stations!
No, I’m kidding. You just need to fiddle about with the design a bit. If you’re on Blogger, select “Template” on the left-hand menu and you should be able to see an example of what your blog looks like on a mobile. If you click the Settings cog underneath, you can change the mobile template. You can set it to show either the desktop template or mobile template on a mobile. If you switch to Mobile, you shouldn’t have a problem.
With WordPress sites, it’s a little more tricky. You should ideally be using a responsive theme to ensure it will work on a mobile – but even then, it might not be perfect. I’m not going to pretend to be a WordPress guru – the basic design of my blog would soon show me up as the great pretender! Instead, I will share this link to a fabulous tutorial that should help.
The important thing is to check whether your site is mobile friendly using the Google tool – so that you know for sure you won’t suddenly be dropping off the end of their mobile search engine come the end of April.