My blog came a long way in 2014. Not only in page views, but I think the quality of my writing has improved, and I think the content has improved too.
Google Analytics tells me my page views increased by over 200% last year – that’s mostly because of the popularity of this post in April.
Of course, as far as “big things in blogging” go this year, I think #ArchiveDay has to rate pretty highly. It started as me tweeting as many bloggers as I could think of every Saturday morning to encourage them to tweet an old post… and now, it has a life of its own and has been taken up by bloggers of every genre, all over the world. I can’t really take credit for that, since all I did was a bit of spam tweeting – but it’s so lovely to see, and I enjoy reading a wide variety of blog posts every Saturday.
In September I moved to a self-hosted WordPress account, and with that came an entire re-design of the blog – as is necessary when you change blogging platforms. I feel like that was a step in the right direction, but there is still a long way to go with the blog. I have a lot of ideas and plans for 2015.
These are my goals for the year:
Post at Least Five Times a Week
I find that if I post daily, I am able to continue posting daily… whereas if I take a couple of days off, that can easily spread to a whole week, as I fret over what to write. Also I saw this photo on Facebook earlier this week, with the caption: “The more you write, the better you get. There is no secret formula!” Cathy Presland is a writer and coach who has helped lots of people to get books written and published, so she knows what she’s talking about!
I want to continue to improve my writing, but also, as a friend said to me a while back, content is king! Therefore, I want to keep writing. As much as possible.
Launch a Podcast
I’ve had this idea in the back of my head for over a year now, since a friend suggested it to me. I’m planning to have it start within the next week or so… but so far, I’ve done little concrete work towards actually achieving that. I need to make some time to sort things out properly!
Put out an Ebook
Again, another thing I’ve had half-arsed ideas about for a while now, but never done much about. I have several ideas for ebooks I could easily write and release if I put my mind to it… the issue lies in putting my mind to it! I’m terribly indecisive; I need to just choose one idea and run with it, rather than flitting between.
Get on Top of Blog Maintenance
With a move to self-hosted comes a fair amount of maintenance. All of my old posts were migrated across with the correct date format etc, but filed under “uncategorized” with no tags. I’ve been through and edited some of them, but there are hundreds left to work on. At the same time as categorising/tagging, I have also been adding images/graphics, editing some of the text, and re-promoting them. I want to be able to do that with all of my old content – or at least to have that option available without a massive task standing between me and the part where you just tweet out an old post!
Yesterday I saw this post on Chelsea Mamma. I’ve been thinking about posting more videos for a while, and this seems like a great way to stick to that. I aim to take part in the linky each week of 2015, starting this weekend… Expect to see more videos of S… and maybe even a couple of me!
The Happiness Project
As I wrote yesterday, I have decided that my challenges this year will all be interlinked as one large Happiness Project. I am terrible for coming up with hair-brained schemes and never quite seeing them through to fruition, but I want to get to the end of 2015 and have completed twelve monthly challenges with the underlying theme of happiness. (There is a form on the Happiness Project blog post, if you have a suggestion for a challenge)
Aside from these more concrete goals, I would also like to be making more of a living from the blog – both from advertisements and sponsored posts. In order to do that, I need to be able to show good stats to prospective advertisers.
I do have goals in mind for the “business” side of my income. At the start of 2014 most of my income was from social media marketing, and I set myself the goal of changing that, so that most of my income was from writing. Now, the large majority of my income is from writing – but I would like to change the kind of writing I’m doing. I do a lot of ghost writing, and little writing “as myself.” By the end of 2015, I would like to be making an income “as myself” – through this blog and other income streams. That’s not to say I don’t enjoy the ghostwriting I do – I have some fantastic clients and (weird as it sounds) I enjoy writing things “as” them. I am able to write about things that really wouldn’t fit on this blog, or wouldn’t be something I would necessarily know or write about, unless a client asked me to. I want to keep up that side of it… but I want the growth in my business to come from my own writing.
Do you set blogging or business goals for yourself? I’d love to know what goals others are setting, and how you plan to achieve them.