Blogging Tips: Blog Statistics Are Your Friend!
This post is part of a series on blogging tips. This one is all about statistics and how to use them to your advantage. When I first started blogging, the advice I got from most people was: don’t look at your stats. Don’t read the statistics. Don’t worry about the statistics. Statistics are meaningless.
- Install Google Analytics or Stat Counter on your blog. You can use it to see useful things like how many unique visitors you have each day/week/month. You can compare this week with last week, and see loads of other things besides.
- Look at how people are finding you. Which websites are your main sources of traffic? What words do people search on Google to get to your blog?
- Use your statistics to see whether the links you post on Facebook or Twitter are bringing you any more traffic. Did that linky post you linked up with on a whim the other day actually bring you more traffic than all that Tweeting?
- Which are your most popular posts? Look at what’s different about these, and why they might be more popular – do they have more useful information, more personal content, more controversial arguments? Perhaps they have better SEO?
- If you have a Facebook page, look at the Insights at the top of the page to see which posts had the most interaction. Do posts made at a particular time of day get more interaction? Is it photos? Links to other pages? Random “I am picking my nose” TMI posts? Try and use this information to better time when and how you posts links to your blog. If you click “Insights” and then “posts” you will see a chart showing you the times of day your followers are online. I try to make sure I have a post scheduled for this time each day.
- You can use sites like bit.ly to shorten your links – but they will also count how many times that link is clicked on. This can be useful if, for example, you use these links for specific posts only (at a certain time of day or in a certain place) – you can track exactly how much effect these actions are having.
- I keep track of the number of visitors my blog has had in the last rolling month. As a rule you want this number to go up, or at least stay the same – if it starts to go down then you know you need to have a look at where you are losing readers.
- If you are on WordPress, the App for your mobile/tablet has some great statistics tools that you can use to see more about your traffic.
This is a very interesting post. Since realising that blogger stats are totally inflated and a complete lie, I have tuned into Google Analytics a bit more but generally only looking at the number of 'unique visitors'. I do think that keeping an eye on it in terms of which is the best social media channel and also which posts are the most popular are important. However sometimes it can
Adventures of a Novice Mum
Thanks for highlighting what blog stats can be used for in the development of one's blog. I'm still getting my head around it all. I think it's helpful not to stress about it though; it can be quite consuming and detrimental to one's mental health otherwise. Do you know where I can find out the average visit duration each month in wordpress? I didn't know it was possible to know this. #WeekendBlogHop Adventures of a Novice Mum recently posted...Where is Home?
Fab tips! I love keeping an eye on my stats, it's so interesting to see how certain tweets or hashtags can bring more traffic than others. I'm still in experimental mode at the moment, trying out different techniques and seeing how they effect my stats :) #WeekendBlogHop Kate recently posted...Mummy/Daddy Problems
I have to admit I was never fond of stats and things until I started blogging. Now I find myself talking about stats to my non-blogger friends and I think I bore them with it but I can't help it. I love looking at my stats and figuring out which social media outlet is best for my blog. Especially now that I have my own website. Great post! Autumn recently posted...Everyone’s birth story is different and that’s okay
I absolutely love your work. Beautifully written, succinctly put, and great reads! I recently started trying to write about my experiences in Spain accompanied by photos, and I just can't see to put down on paper anything coherent! Yet I can talk for England when I chat to people about my travels and hold their attention...I think it's because I'm quite an animated person and I feel this helps to tell my stories, yet on paper I'm rubbish. Any suggestions? Kindest regards Angela Seager
Hi Angela, have you tried vlogging or podcasting? That might help! If you really want to stick to the written word then all you can do is keep at it - and don't give up! If you think it sounds rubbish, leave it and come back the next day or something but keep going and you'll get there eventually. Practise makes perfect! x
You hit the nail right on the head. If you are only doing this for fun then yes stats don't really matter. But 90% of bloggers have that dream to make a living off being a blogger. And if you choose to ignore your stats and not analyze your numbers, you will fail. Google analytics and other stat counters are essential to improving your blog and sustaining long term success! Excellent post! Martin Ricky recently posted...10 Tips to Help Motivate You to Write
I love statistics too. The thing I find the most helpful is the Google search terms that have brought people to my blog. I can see what people are interested in and what topics I need to cover more thoroughly. That's what it's all about isn't it? Giving the people what they need. Comment via #weekendbloghop
I love statistics! LOVE them. It's a sickness I think. I do need to get the WP app, but I've been resisting. I have a schedule and I'm afraid if I get the app it'll be easier for me to slip up and start checking them 24/7... Trish recently posted...Mama Ain’t Perfect – Education Isn’t Everything
Useful advice. I do have analytics installed, but I am a bit confused & overwhelmed by the statistics thing currently! Plus, they are a little depressing when you first start! I do intend to pay attention to all this though. #weekendbloghop Silly Mummy recently posted...‘Hello, Dave. Is Dave There?’ *