10 Simple Ways to Improve Your Klout Score
The other day I published a post entitled 5 Reasons to Love Your Klout Score. Several people commented to me that they were confused by Klout, how it worked, and how they could improve their score. I am not an expert in Klout – it took me a few days to even notice when my score hit 70 – but I can offer a few tips to help you improve your score, if that’s what you want to do.
Klout is designed so that each number you climb is harder to get to than the last number. I moved up a few points fairly quickly, but then began to slow down and it took me a long while to move from 69 to 70. I expect it to take even longer to get to 71. Make no mistake though; Klout is not something where you can change your bio or tweak your Facebook and suddenly start to move; it takes sustained effort on a daily basis, and if you don’t keep up your pace you will soon drop back again. Here are a few ideas to help you move up, whatever your score is now…
1. Be Authentic.
The clue’s in the name – social media needs to be social. People can quickly tell if you’re pretending to be something you’re not, and they will avoid interacting with you. The key to Klout scores is interaction; it measures your “clout” (again, clue’s in the name) and influence online, and you can’t have any influence if nobody is listening to you. So share yourself (not that bit; nobody needs to see that bit). People will respond to seeing that your house is a bit of a mess or you don’t always look perfect or sometimes you get half way to the shops before you realise you’re wearing odd shoes. You’re as human as your followers; share that with them and they will respond. Use hashtags to find people with similar interests, join the conversation, and do your best to respond when someone attempts to interact with you.
2. Connect With People With a Higher Score
Locate people with a higher Klout score than you, and interact with them. Don’t just follow and tweet them links to your blog (definitely don’t add “pls RT” at the end!). Engage them in conversation; respond to their tweets with genuine comments; ask questions. As your Klout score gets higher, there will of course be fewer people with a score higher than yours. That doesn’t mean you should interact with only the three people in your contacts with a score higher than yours; as mentioned in my previous point, it’s the interaction that counts; if the person you’re interacting with has a higher Klout score than you, that’s a bonus.
3. Link as Many Networks as Possible
Of course, you’ve got the obvious ones: Facebook, Twitter, Instagram, Google+… but Klout allows you to link several more accounts, including your YouTube channel, WordPress.com, Tumblr, Blogger and Foursquare. Try to link as many as possible; your interaction on each of these will add to your score.
It’s worth noting here that with Facebook you have a choice of whether to connect your personal account or your page. Some people will choose to connect their personal account because they have more friends than page likes, but for me that always gave me a false impression of things. I use Klout as a way of measuring how this blog is doing, so it seemed logical to me to link my page. (and now, my page has more likes than I have Facebook friends any way)
4. Keep Upping Your Game
Klout makes it relatively easy to get your score into the 30s, but once you reach the 40s it becomes harder. Each point you rise is more difficult than the last one, so you can’t just keep doing what you were doing before; that will just keep you where you are. Instead you need to engage more, interact more, post more.
5. Target Your Efforts
Although you may have as many as thirteen networks linked to your Klout, that doesn’t necessarily mean you need to work day and night at making sure you’re interacting on all of them, all of the time. Keep doing what you’re doing, but keep an eye on the “measure” section of your Klout profile to see which network is performing best for you. For me, Twitter is responsible for 38% of my score, with around 27% each coming from Facebook and Instagram. You might find when you link your YouTube, that 40% of your Klout score comes from there – in which case, I would suggest posting more videos!
6. Use Klout’s Content Sharing Function
Each day on your overview page, Klout will suggest three Twitter accounts to follow and provide you with three links to share, based on your content filters. It’s worth sharing these links, as well as others from the “create” page. You can even schedule posts, and Klout will automatically schedule them at the time when most of your followers are online. Incidentally, these links also make quite interesting reading.
7. Don’t Be Afraid to Recycle Old Content
If something does well for you, don’t be afraid to re-share it later – either a few days later or a month or even a year later if it’s still relevant. I try to share an old blog post on my Facebook page each day when most of my followers are online. I tweet old links as well as new – and of course, #ArchiveDay on a Saturday is perfect for this too.
8. Give Others +K
In social media, people are generally quite sociable. If you give +K to someone in your network, it’s entirely likely that they will return the favour – thus boosting your score. At the time of writing, just 3% of my Klout score comes from this, so it’s not going to make a massive difference (unless you spend all day, every day giving people Klout and hoping they reciprocate), but every little helps.
9. Keep an Eye on Your Score, but Don’t Obsess!
It is just a number, at the end of the day. If you check it every day, every tiny dip will drive you potty. If you’ve linked all of your accounts, shared content, interacted with followers on your main networks, don’t go mad thinking you need to be up all night chatting to everyone and posting endless links. All of these are just tips to bear in mind as you’re going about your day. It can be handy to check where you’re at, to see which posts were most popular, and where most of your Klout score comes from – but it’s not something to live by!
Cheeky Bonus Tip #10: Join in with the Weekend Blog Hop!
Ok, I know it’s shameless self promotion – but the Weekend Blog Hop includes a linky for a different network each week – and we regularly feature Klout, which means you can get people to give you +K, that will of course improve your score. Also taking part in the Blog Hop will hopefully bring you new followers on other networks, as well as new readers to your blog. Win/win!
If you have any other tips for improving one’s Klout score, I would love if you shared them in the comments! Have you managed to increase your score lately?
Caro | The Twinkles Mama
Thanks so much — have attached some of my other networks — didn't realise that it made a difference to do that! I still find it annoying — it would be nice to share content you've found rather than their suggested content. And also, a lot of the Twitter people they suggest for me are from the US. It would be great to be able to filter them to the UK. But thanks Vicky — I've got a better grip on it that I did before! :) Caro | www.thetwinklediaries.co.uk Caro | The Twinkles Mama recently posted...110 weeks and 1 day | A chest of drawers makeover
You can share your own finds through Klout - you just need to download their widget for your browser. I know what you mean, it's quite US-centric at some times. You can use the little "refresh" button next to suggested posts and Twitter accounts to get another option. I think there are just more Tweeps in the US!
Great tips, thank you! Janice Mackin recently posted...My Sunday Photo 26th April
I do think I need to check out Klout for myself! Everyone seems to be talking about it lately x carla recently posted...Children and Recycling
Love it Vicky! We have been avid users of Klout for years. It is not quite as popular as it was a few years ago since the big platform change but it still has relevance. When our scores drop we check to make sure we are not slacking on platforms. Also we use it as a gauge when evaluating possible people to work with. Randy Hilarski recently posted...Real Time Bidding Plus Search Ads for Success
Modern Dad Pages
Good post! I had actually just joined Klout earlier this morning lol! I started with a 52 score! I learned wuite a bit from this post! Modern Dad Pages recently posted...Dating advice for my son
Elaine @ Entertaining Elliot
I have only been blogging since last July and Klout has been on my list to "do" . I didn't know the first thing before reading this so thank you! xx Elaine @ Entertaining Elliot recently posted...Monkeying Around at Monkey World, Dorset
Great advice! I really want to understand and use Klout so I've saved this for when I have 10 mins to read and digest. Leandra recently posted...|FUN|Stories for St George's Day
I'll be completely honest I've never checked my score and I don't think I will. Personally i think it may take the fun out of my hobby. Although I do understand that other 'pro-blog' and take it alot more serious than I do. Great post for helping people understand and want to improve if they want to. www.mylittlebabog.com kellie kearney recently posted...You Know You’re a Mom When…
Good tips, Vicky. I agree that it's best not to obsess over the score. I tend to treat it as a measure of how good my engagement is rather than as something I want to move from X to Y by such-and-such a time. Tim recently posted...Not often, just sometimes
Tin Box Traveller
Thanks so much for sharing your tips. I really must link up more of my accounts with Klout. I didn't realise Klout had a scheduling function too. So useful to know! Thanks! X Tin Box Traveller recently posted...How to buy tyres online
Brilliant tips - thanks Vicky!! :) Mim recently posted...Aquaint 100% Natural Sanitising Water Review & Giveaway!
I was always curious as to how Klout worked! I did a little research and really love the whole idea! Thank you for the awesome tips I hope I can use them effectively!! Martin Ricky recently posted...10 Ways to Gain Motivation to Write
Ok, Vicky, that did it! I joined! Thanks for explaining it a bit more. x Carin recently posted...Shortlisted for the Brilliance in Blogging awards 2015 !
Mummy do it
Thanks for this. I had no idea how Klout worked and just look at it at the end of the month when I record my stats. I've got a score of 54 so nice to know I'm 'above average'! :) One question though - how do I +K you?? Mummy do it recently posted...Beef Stew
Great post Vicky - this was a wealth of information for me! And I'm sure for many others...thank you :) Joy Morales recently posted...V is for …Victory (Big and Small)
I did not realize I could connect my wordpress to Klout! Thanks for that! Erin @Yorkshiretots recently posted...Candlelighters Colour Me Crazy Colour Run – Family Fun for an Amazing Charity