Blogging & Business

Blogging Tips: Successful Blogging & SEO

blogging-tips-seo

 

This is part of a series of blogging tips designed to help you write fantastic posts and increase your blog traffic. Here are some more tips you may find useful, and some notes on SEO as well:

Single Mother Ahoy Blogging Tips SEO

Some General Blogging Advice:

  • Encourage interaction. Don’t just talk at people; ask them what they think. Encourage debate on the subject across the social media you use. It’s fine to disagree with people, so long as you do it politely, and don’t make it personal.
  • Make commenting on your blog easy. Many sites now offer Captcha or similar to avoid spam bots leaving loads of comments on your blog. They’re great for stopping spam, but also great for stopping actual comments. A while back someone politely told me that he had given up trying to comment on my blog because he’d taken a couple of attempts at the Captcha and still couldn’t get past it. When I stopped and though about it, I realised that yes, actually I often give up on posting my comment if there’s a Captcha on there. I removed that option on my blog, and now I just moderate the comments; I get a lot more comments now!
  • Try to be consistent with your posting. If you only post once a week that’s fine, but make sure you do post once a week, and at a predictable time. If your regular readers are coming back every Tuesday to read your new post, and then one week you don’t post until Thursday, you might lose some readers who assume you’ve abandoned your blog, or just can’t be bothered to keep checking back.
  • Join in linkys and blog hops. These are a great way to get new readers, and also to find new blogs to follow. They often come with a set of rules though, about following the host, the post you can link up, leaving comments etc.
  • Run a linky. This can be a great way to get new readers and regular blog traffic – but they also come with their problems. As the host of a linky, it’s generally considered common courtesy that you visit every blog that has linked up. That’s fine if your linky only attracts 10 or 20 blogs (but then, is it achieving what you had hoped it would?) but if it becomes really successful, and you’re getting hundreds of people linking up each time, it can become a major drain on your time to visit and comment on them all.
  • Write guest posts for other blogs, and have other bloggers guest post on yours. This is a great way to get both blogs a new audience, as people cross over to see a piece by someone whose work they normally read. Make sure though, that any guest posts you have on your blog are relevant to its usual content, and that you are guest posting on blogs that are similar to yours.
  • Promote your posts! The world is not sitting at their computer, checking your blog every 5 minutes to see if you’ve added any new pearls of wisdom. You need to get out there and shout about it! Use whichever social media you prefer, or all of them. I’ve already written posts about how to use Facebook and Twitter to promote your posts, but consider also using Google+, Linkedin and Pinterest as well. Also sites like Love All Blogs and Scooptub can prove to be really useful.
  • Read posts like this! I’ve been blogging for years; this blog itself is two years old now. I still read every blog post on blogging tips that I see. I regularly purchase Kindle books on blogging and read them in my down time. You never know what other people are doing, that might work well for you. And even if a blog post or book doesn’t tell me anything new, it keeps me engaged and inspired.

Some Thoughts on SEO

I’m not a big fan of SEO, mainly because I’m lazy, and it feels a bit… cynical. Also it’s worth bearing in mind that SEO really only applies for posts about the sort of thing people are likely to Google for. One of my most popular posts on the blog is this review of Vistaprint photo books, but nobody is likely to be searching the internet for a lot of the content on my blog; things like accounts of what we did over the weekend or what goals I’m setting for the week are not really relevant to SEO, and more community based. Marc Guberti maintains that you will always get more traffic from social media sharing than SEO.
That said, there are some simple things you can do to increase the likelihood of your post showing up in search engines:
  • Choose which posts you use SEO for! Like I said above, SEO is not relevant to a lot of what I post, so it’s kind of pointless to spend time on choosing keywords etc for them. Better to spend that time on posts about things people are likely to be searching!
  • Choose your keyword, for example you might be writing a post about childbirth or pregnancy. This is the word you want to be picked up by search engines, the main topic of your post.
  • Use Google Adwords to search that word, and see if perhaps there’s a similar word that might be a better choice (ie, it has more searches associated with it).
  • Once you have chosen your keyword, you want to include it as many times as possible in your post: the title, the URL, the opening paragraph, the closing paragraph, any sub-headings you use in the post, the body of the text, the alt tags of the images in the post.
  • Include links to related articles – not necessarily on your blog, but across the web. Link to where you got your information from, or other sites that are useful for this sort of thing. This creates “authority” in the eyes of search engines.
  • Backlinks! Any time there is a link to your blog on another website, it creates a little more authority for your blog. This is where guest blogging comes in handy, as does commenting, offering your advice/opinion when a blogger asks for input for their blog posts.
So there you have it: some (hopefully) useful tips for blogging, and some more tips for using SEO on your blog. Please do let me know what you think; are these tips useful? Do you disagree with an of them, or do you have anything to add? If you’ve used something I’ve recommended and found it useful, or complete rubbish, please do let me know. And if you’ve enjoyed this post, please do share it with your friends using the buttons below. Thanks for reading!

Vicky is a mother, a blogger, a podcaster and a social media trainer. She writes about life as a single mother, parenting and lifestyle type things.

22 Comments
  • Adjusting to Motherhood

      REPLY

    Great handy tips! :)

  • Amanda Walsh

      REPLY

    Good reading, some fab tips x

  • Christina L

      REPLY

    very useful, it has me thinking hehe :-)

  • Rebecca Phillips

      REPLY

    Great tips! <br />Thank you for linking up with the #MMWBH!<br /><br /><a href="http://mumofaprematurebaby.blogspot.co.uk" rel="nofollow">Mum of a Premature Baby ||</a>

  • TechAxle

      REPLY

    Useful Tips for the newbie bloggers really. I think SEO takes main part in the blogging because, its the way to tell search engines about your powerfull content.

  • Donna Kratz

      REPLY

    nice tips...thanks for sharing...!!

  • robert durst

      REPLY

    Great article with information written in an easy to understand way. Thanks!<br /><br /><a href="http://www.sibinfotech.com/seo-companies-mumbai-delhi-india/" rel="nofollow">SEO Company Mumbai</a>

  • Leanne Rain

      REPLY

    Fab read :)... I really should do some SEO! :/ lol

  • newmumblings

      REPLY

    Very useful - thank you! And good way to discover new posts via #archiveday x

  • Tom @Ideas4Dads

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    Very useful. Thanks. Have been getting my knickers in a twist about seoing every post and agree some personal posts are just not worth worrying about :-)

  • Colette B

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    I&#39;ve read this post before but definitely worth being reminded of. I&#39;ve certainly not cracked SEO yet lol.

  • liveotherwise

      REPLY

    Some good stuff there, thanks for sharing it.

  • G. Diaz

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    This is definitely a must-read for all bloggers wanting to try blogging. Excellent tips thanks, I have had moderate success with many posts being accepted and a few not but I am grateful for all the tips. Thanks!

  • DMC vishnuvarthan

      REPLY

    Your stuff is great! Your points is very useful for creating successful blog.

  • Freeky Roslin

      REPLY

    Nice information

  • Looking for Blue Sky

      REPLY

    Great tips....if only I had the time to carry them out lol

  • MamaMummyMum

      REPLY

    Brilliant advice!! #archiveday

  • size15stylist

      REPLY

    Thanks for the advice....but whaddya mean the world isn&#39;t sitting at it&#39;s computer waiting for me to upload every 5 mins :) Love the author Steve Scott&#39;s Kindle series on blogging, too, have you read any of his eguides?

  • Shailaja V

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    Some great tips there! Nice work :) I follow some of these. Haven&#39;t really worked on the SEO bit, probably because I write a personal blog too. Worth checking out.

  • Stacey G

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    Great post, I already do a lot of these but haven&#39;t really concentrated on SEO yet as I also write a personal blog.

  • linda hobbis

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    This is so useful. I'm a relative newbie and I'm still struggling with SEO and working out how many unique visitors I have to my site (a PR favourite question it seems)! linda hobbis recently posted...Parkdean Holiday Parks inspires families to get active and discover top walks in stunning locations this half termMy Profile

    1. Vicky Charles

        REPLY

      Thanks, I'm glad you found it useful!

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